Nifty Pinterest Tailored Action Guide v5.1

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See the bottom of the underlying page for an explanation and guide on how to interpret these figures. You can resize / drag this results box out of the way, if you need to. Key: green = best, blue second best, orange is third besthello

	Sort by best first:	Impress'ns	Clicks	Saves	Board value	Imp's per pin	Pins per click	CTR
	Board name	Impress'ns	Clicks	Saves	Board value	Imp's per pin	Pins per click	CTR
	Sort by best first:	Impress'ns	Clicks	Saves	Board value	Imp's per pin	Pins per click	CTR

See the bottom of the underlying page for an explanation and guide on how to interpret these figures. You can resize / drag this results box out of the way, if you need to.
Key: green = best, blue second best, orange is third besthello

	Sort by best first:	Impress'ns	Clicks	Saves	Pin value	Save Rate	CTR
	Pin name	Impress'ns	Clicks	Saves	Pin value	Save Rate	CTR
	Sort by best first:	Impress'ns	Clicks	Saves	Pin value	Save Rate	CTR

Boards Guidance

Of course, not all clicks will be from the pins that count but a proportion will be. For affiliates, as long as the tracking codes you use identify the board in some way, you'll see the source of your sales successes in your Referral History report or equivalent.

Probably the most important: Board value (higher = better)

This is an overall score - look at the best one. What are you doing right with that board? What sorts of pins are you pinning there? Whatever it is, do more of the same!

If this is high, even when the board's CTR is low (see below), it might be that the board has relatively few pins but they are getting a goodly number of clicks or that the board's pins are getting large number of saves in comparison to clicks.

Impressions per pin (higher = better)

An impression means that a pin has appeared in a user's browser. Overall, the higher the impressions per pin, the better a board's pins are doing in search and / or in being selected by Pinterest's algorithm for display to users. If they're not being seen, they can't be clicked or saved!

Pins per click (lower = better)

The lower the pins per click, the better you are at matching the user community's expectations with your choice of pins in that board - proven because they're actually clicking them.

It's an important part in a board's value because needing fewer pins to earn a click means less effort from you. So even if the CTR isn't great, do more of the same and get more clicks more quickly.

Click Through Rate (CTR) (higher = better)

Boards with higher CTRs are good places to focus your pinning, as they're most likely to lead to sales with fewer eyeballs needed. More of the same!

The Click-Through-Rate (CTR) is the number of clicks divided by the number of impressions, multiplied by 100. It's a standard measure used in advertising to guage effectiveness.

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Pins Guidance

Of course, not all clicks will be from your Zazzle or other affiliate pins but a proportion will be. Consider changing the tracking codes you use on your best performing Zazzle / affiliate product pins so you can identify any sales arising from them in your Referral History report or equivalent.

Note that if you're trying to edit a pin's link on Pinterest, they've messed up and you don't get to see a cursor! But fear not, if you click in it, it does place the cursor and your typing/editing will take effect - as you'll see when you start to type. You don't get to see any text you select, either. It's been like this for ages :(

Probably the most important: Pin value (higher = better)

This is an overall score - look at the best ones. Are they cute? Are they meme-based? Funny? Romantic? Whatever it is, pin more of the same!

If this is high, even when the pin's CTR is low (see below), those pins are getting a goodly number of saves, which might translate to clicks / sales later.

Click Through Rate (CTR) (higher = better)

Pins with higher CTRs tell you what your audience really likes and are interested in enough to click. Consider pinning these to relevant boards you collaborate on.

If you focus on similar pins (and they're Zazzle or other affiliate ones) they're more likely to lead to sales with fewer eyeballs needed. Even if they're not, they'll improve the popularity of the boards where they're pinned. So, more of the same!

The Click Through Rate (CTR) is the number of clicks divided by the number of impressions, multiplied by 100. It's a standard measure used in advertising to guage effectiveness.

Save Rate (higher = better)

Pins with higher Save Rates (used to be known as repins) are good examples of what to pin more of, as they're more likely to lead to future clicks with fewer eyeballs needed than those with lower Save Rates. Pinterest uses your Save Rate as a measure of the quality of your account and this affects how much they feature your stuff in other people's feeds, so more of the same!

The Save Rate is the number of saves (repins) divided by the number of impressions, multiplied by 100.

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Notes

Saves aren't as good as clicks but they can become future clicks. Saves are like "maybe jam tomorrow", whereas clicks could lead to sales right away (and will set a cookie in their browser with your referral id). For this reason, in calculating a board's or a pin's value, clicks are considered ten times better than saves.

Curious about how the Board Value is calculated? It's:

...and this is how the Pin Value is calculated: