Background
Your Facebook Shop gets its inventory from a "catalogue" you create for it. The inventory actually comes
from subsets of products that are drawn from it. They're called either collections or sets, depending on
where you are in your shop setup. They're similar to the collections in Zazzle your're already familiar with.
The easiest way to fill your catalogue with designs from Zazzle is via data feeds, which is what you use
this tool for.
Note that this is perfect for affiliating as your pulls don't have to be for your own products.
The quickest way to to draw products from your Catalogue into Facebook Sets/Collections is automatically via filters.
About filtering
Facebook allows you to do the filtering by using special fields within the data feed. Right now, the special
fields supported by Nifty are:
- custom_label_0 (auto set to the store name that the product comes from - as used in a Zazzle store link)
- custom_label_1 (for your optional use)
- custom_label_2 (for your optional use)
- custom_label_3 (auto set to the search term, if you used one)
- custom_label_4 (auto set to the department id, if you used one)
- color (for your optional use)
- gender (for your optional use)
You can use the optional ones (the case you use doesn't matter) to fine tune how you can filter from your Facebook
Catalogue into the sets you want for your shop.
For example, you could use custom_label_1 for a keyword or phrase that best describes the pull. If
you're pulling from a Zazzle collection, maybe use the collection name from its link - that way spaces won't mess you
up.
Note: If you are pulling from a Zazzle collection, remember that any search term or department id you give are
ignored.
If your pull covers a lot of different types of product, you could refine things by also using product_type
when you're doing your filtering in Facebook.
You might like to use custom_label_2 just for when Zazzle has a sale on. You'd set up a feed specifically
for the products covered and use a value for it of, say, 20Sale (for a 20% off sale). When you create your Facebook
set/collection for it, you can use an appropriate image of the types of product for it and text on the image
describing the sale. When the sale ends, you can delete the feed and the set/collection made from it.
Don't worry if your filtering doesn't quite work out as you intended because you can always delete data feeds
from your catalogue (and the sets/collections drawn from it) and create new ones that work better for you.
Simple Example
Imagine you want a collection in your Facebook shop for ladies' t-shirts with floral designs. What you do is
set up a pull in Nifty to get just those and you set the value for the gender filter field to female.
Once you've included the data feed Nifty gives you in your Facebook shop catalogue, you'll be able
to create your set/collection by filtering your catalogue using the filters: "custom_label_3 is floral" and
"gender is female" (remember custom_label_3 is set automatically and uses the search term you gave for your pull).
Final things to note
On Facebook, you get to choose how frequently the Catalogue is updated with re-pulls from each
of its data feeds. It makes sense because it makes sure the Catalogue and the Collections drawn from it are nice and fresh.
Some designers will add their email address and / or links in the description. That's not fair on affiliates
because it can mean losing out on any referrals they'd otherwise get. So by default, if a product description includes
either, then it'll not be included in the feed results. If you want them to be included, you have to check the end of
the feed url you're given, looking just before the tracking code for the &skelf=y and change it to
&skelf=n (skelf stands for skip email or links flag)
Multifeed mode doesn't work with this tool.
Aim to be consistent in how you use theese optional fields. You'll get better as time goes on :)
You can always adjust things later as you learn, deleting data feed urls from your Facebook Catalogue and replacing
them with ones that work better in helping you to create the Sets/Collections you want for your shop.
You can also optionally set the following for this pull to help you with filtering:
Unique wall calendars with digital artwork by Christine aka stine1
These stylish pattern tote bags are the perfect accessory for your next shopping trip
This Christmas collection is the perfect way to celebrate the holidays. It consists of wrapping
paper, gift bags, mugs and aprons all featuring festive patterns
A romantic, watercolor wildflower garden, with a modern handwritten calligraphy script makes this
collection a great choice for the lover of flowers
Announce your wedding with these modern, yet simple calligraphy scripted photo customized Save The Date cards
An elegant wedding collection featuring a stunning spice brown, moss green, and cream bohemian
pampas floral arrangement, with a whimsical modern calligraphy script, against a deckled edge frame.
A modern minimalist 2-photo gold framed graduation invitation featuring a gold calligraphy script, an
awesome choice for the grad of 2022
Custom Personalized Self-Inking Rubber Stamps
Modern color palettes with unique bright colorful new exciting designs!
Modern unique iPhone cases which look fun and exciting for most phones!
A lovely gift and keepsake for newlyweds, anniversary, renewal of marriage vows, and more
This easily personalized Holiday greeting card features your awesome photo tied with a bow knot and Happiest of
Holidays text in a thin calligraphy modern script. Makes for a lovely Keepsake
If you want to start the Product Stager with a template loaded and its placeholders auto-filled with your pulled products, choose a template first, then click the button.
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