In the online world, I’m mainly a Zazzler (and, driven by necessity, also a builder of tools for promoting Zazzle products).

As a hobby earning some extra lucre, I was a semi-pro fine art photographer. I was initially selling quite successfully in galleries and then, later, in my Zazzle store.

I say ‘was’ because when everyone else became photographers, with their amazing mobile phone cameras and readily available, one-touch really cool filters, the bottom dropped right out of my market.

As the online world has changed, so it’s become more and more important for Zazzlers to promote their own wares. Unfortunately, Zazzle does little to help those of us who are really serious about it. So I decided to do something about it.

In my further and higher education days I learnt a little programming and now, years later, my day-job is as a freelance business analyst, operating my own limited UK company. It’s a perfect match for my natural skills of curiosity, observation and being able to recognise cause and effect.

Together with my stubborness, which is important in overcoming challenges, I put those skills to the task of providing tools to take the grunt out of promoting our Zazzle stores and wares.

My first tool, a good few years ago, was the Zazzlit – a widgety gadget for Blogger blogs to show off our designs.

Next was Zaps, an automated set of promo tools, which died a death when Yahoo withdrew their Pipes service. Then there were a whole bunch of tools for creating product-grid websites or pages hosted on my site. It all got a bit ungainly and when Google withdrew their feeds service, that was the final straw for ZazMySite and SeeMyBest.

Out of the ashes, and with all the lessons learned, arose this NiftyGridZ plugin and its sister, the Nifty Promo Control Panel and its tools.