We’ve tweaked the speed sharer so that it offers you hashtags created from the first 5 tags of the product currently on view.
It also tries to extract the product name and make a hashtag out of that. This fails when the designer has added the product name to the title instead of letting Zazzle add it automatically. It also fails for the “Create your own” products that Zazzle provides.
Next planned tweak
We’re still not very happy about the text that is auto-generated at the start of that copy area, so we’ll be looking at improving that next.
If you’re an owner of a free WordPress blog, you’ll know that it’s really hard to make posts that help to promote your Zazzle store’s designs.
That’s all changed now with (some) support for them added to Nifty. What’s this support? Nifty now makes it easy to share product grid sharer pages on them, with a really attractive image automatically generated form the first five products in the grid.
We’ve updated Nifty and the Product Grid Sharer so, when you share to pinterest, facebook and twitter, you get an image made up of the first five products from the grid. It’s a bit like the image you get when sharing a collection directly from Zazzle.
We’ll give it a chance for any bugs to surface before doing the same for the Slideshow Sharer.
We’ve chosen an image proportion that works on Twitter and Facebook, and one with a vertical format for Pinterest.
We’ve had to withdraw this tool – IFTTT refused to play nicely with the approach we used. The random selection that made sure everyone shared different products just didn’t work out properly and very little was actually being shared after a handful of days.
To those of you who tried it, we’re sorry it ended up this way.
You can leave your exisiting pins / tweets / shares. They’re all fine and may actually lead to success in the “long tail” – ie over a period of a few months or longer. See Wikipedia’s entry for long tail.
Update: We’ve done this now for both the Zazzle and Society6 Nifty CPanels
If you’re doing a promoting session where you want to promote the same select few products down more than one social media channel, until we added this update what you’d have likely done would be to open tabs for each of the speed-sharers and then flicked between those tabs, speed-sharing as you go.
With the new all-in-one speed sharer, they’re combined into one. No more flicking back and forward between tabs. It may seem like a small thing but it saves lots of time when you need to promote this way.
Examples of when you’d be using this approach
You’ve done a bunch of designing and you want to get your newest stuff “out there”, coordinated across your social media channels.
You’re having a little bit of a promotion campaign for a a few tightly-focussed product designs and you want to share in a coordinated way across your social media channels
Why is this coordination important?
When you coordinate across your channels in this way, it increases the chances of your share being seen by more people (ie a few from Facebook, a few from Twitter and some from Pinterest).
If you’re focussing on attracting potential custom by including a promo code, coordinating across the channels can boost your results.
Coordinating in this way can also give each product a little bit more prominence in search engines.
So, we hope you enjoy the time-saving you gain with this. 😎